For Seek Couture we provided a holistic brand identity for this new company to help it stand out in a competitive industry. After the founder of Seek Couture had her first child, she wanted to pursue a new flexible career in fashion that allowed her to have a better balance between work and family. Using her previous skills as a personal shopper she was able to develop Seek Couture, an online luxury consignment store for new and vintage items.
Before we began developing the brand we first did extensive research in the market. We found that many of Seek Couture’s competitors’ websites had a heavy-handed and unrefined aesthetic that did not align with the luxury items they were selling. Often they focused on “good deals”, leaving other inventory items underemphasized. We wanted Seek Couture to be a tasteful alternative.